THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
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NEW!
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NEW!
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NEW!
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NEW!
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NEW!
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NEW!
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Real Time Response
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NEW!
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Real Time Response
This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.
See previous winners and honorees here.
Finalists
Real Time Response
finalist
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Real Time Response
finalist
Donna's Purse Snacks
KIND first partnered with Donna Kelce, America’s #1 Football Mom, around the 2023 Super Bowl. For t…
Real Time Response
finalist
eos Lotion Lock
eos launched into its newest category - body moisturizer - at a challenging time to introduce a new…
Real Time Response
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Real Time Response
finalist
Crocs-Sized Rats
The Crocs brand is a fan favorite across the globe—tapping into niche interests and maintaining a f…
Real Time Response
finalist
Hot Dogs Are Not A Contest
In 2023, Heinz launched its first-ever global platform: Heinz inspires irrational love. The platfor…
Real Time Response
finalist
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Real Time Response
finalist
Jake and The Kelces
Insurance isn’t often the most exciting topic. So, when an opportunity arises to capitalize on a cu…
Real Time Response
finalist
Nationwide x Zaya Jingle Challenge
The Nationwide jingle has been a cultural mainstay since 1964. These seven notes have been a part o…
Real Time Response
finalist
Taco Bear
A family in Florida ordered Taco Bell delivery, and minutes after it was placed on their porch, a b…
Real Time Response
finalist
The Car That Set Stanley on Fire
How does a century-old brand stay relevant when social moves fast? Let’s talk about “how it started…
Real Time Response
finalist
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
Real Time Response
finalist
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…
Nominees
Real Time Response
ACLU x RuPaul's Drag Defense Fund & Response
The freedom to express ourselves and our gender identity in creative ways fuels artistry and drives…
Real Time Response
Azerothian Meme Madness
One of the most important advantages of social media as a marketing tool is the ability to interact…
Real Time Response
Coca-Cola Y3000 Creations x Jonas Brothers
For decades, Coca-Cola has been synonymous with “real” – its brand philosophy rooted in the insight…
Real Time Response
Felix Cat Insurance - Cat of the Year
Only 1% of cats are insured in the U.S., showing a massive market opportunity and need for educatio…
Real Time Response
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
Real Time Response
Geico | Summer of Soccer
With three major events coinciding—FIFA Women's World Cup (FWWC), Wrexham's US tour, and the 2023 L…
Real Time Response
KFC | SatoSugu
For KFC social, understanding the audience and how you can speak to them and their interests is key…
Real Time Response
LAY’S Welcomes The GOAT (Messi) with Goats
PepsiCo’s goal is to establish itself as an essential element of the North American soccer viewing …
Real Time Response
LG Advantage
Most washing machines look the same, and have similar features—making it difficult for consumers to…
Real Time Response
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Real Time Response
Redefining Luxury: The Debut of Fontainebleau Las Vegas
Fontainebleau Las Vegas, poised for a high-profile launch, aimed to make a memorable impact with it…
Real Time Response
Samsung Home Entertainment’s “Martharita” Moment
What do you get when you combine Martha Stewart, a talking measuring cup, and a viral TikTok post? …
Real Time Response
Scream VI - Ghostface Haunts the MET Gala
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Real Time Response
Visit Montana Yellowstone National Park Flood Response
Objective: In June 2022, catastrophic flooding damaged Yellowstone National Park’s (YNP) iconic …
Real Time Response
Vital Farms Put An Egg on It Campaign
Vital Farms wanted to amplify awareness of their premium egg products through high audience reach. …
Real Time Response
Welcome Back to the Commute
The sub-compact SUV segment is a common entry point for drivers under 35, but Hyundai has been unde…
Real Time Response
When Oatly Took Down The Moo-fia
In early 2024, actor / creator @andrea_valls had social media in stitches with her viral video: Cow…
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