THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
NEW!
Data Visualization
Email & Newsletter
Filter/Lens
Hashtag
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
User-Generated Content
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Generative AI
NEW!
Graphic Art
Images
Sound & Music
UX/UI
Visual Effects
Website/App
NEW!
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
NEW!
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
Immersive
Interactive Content
NFTs
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Podcast
Art & Culture Podcast
Branded Podcast
Comedy Podcast
Health & Wellness Podcast
NEW!
Lifestyle & Entertainment Podcast
NEW!
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Science & Technology Podcast
Sports Podcast
True Crime & Documentary Podcast
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
NEW!
Customer Experience
Earned Media
Employee Engagement
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Dance Video
Documentary
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Music Video
NEW!
Product Feature Video
Short Form Video
Stories
Unboxing Video
Vertical Video
Video Ad
Video Series
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On a Shoestring
This award honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.
See previous winners and honorees here.
Finalists
On a Shoestring
finalist
Smoothie King: A Summer Fling to the X-treme
Smoothie King was launching a new LTO, the X-Treme Watermelon smoothie, and needed a way to get peo…
On a Shoestring
finalist
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…
On a Shoestring
finalist
Driving While Black
Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society bec…
On a Shoestring
finalist
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
On a Shoestring
finalist
EF Ultimate Break — The Bucket
It’s almost impossible to capture the attention of college students. Between attending lectures, cr…
On a Shoestring
finalist
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
On a Shoestring
finalist
The Meat Madness Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
On a Shoestring
finalist
Veterans Community Project :: Homeless Listings
According to the U.S. Department of Veterans Affairs, it is estimated that more than 30,000 Veteran…
Nominees
On a Shoestring
Breaking the Rules of Work and TikTok
Upwork is a global freelance marketplace that wanted to attract both talent, and those needing to h…
On a Shoestring
CVS Health LED Whitening + Power Toothbrush Launch
In the ever-evolving landscape of dental care, we were given the task to promote the launch of CVS'…
On a Shoestring
First Is Everything
In 2023, the New York Festivals (NYF) launched a new automotive category group as a core component …
On a Shoestring
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
On a Shoestring
Kurve x Beanstalk - Creating a bootstrapped growth engine powered by organic content
With the mission of supporting new parents save money for their children's future, Beanstalk got in…
On a Shoestring
Minnesota Vikings: Friday Challenge
This series was first launched in 2021 when our content had to adhere to the constraints of the NFL…
On a Shoestring
Motel 6 Second Ads
In the final stretch of peak travel season from, 8/14 – 9/4, Motel 6 needed to ensure we’re top of …
On a Shoestring
MyLawn App
Canadians have a love affair with crisp grass blades/perfectly manicured grass; however, it comes w…
On a Shoestring
Organic is the Answer
In 2023, we saw a growing need to remind shoppers why organic matters, and to help our growers and …
On a Shoestring
Shop Local Chicago
Small businesses are the heart of neighborhoods. With over 54,000 licensed businesses across Chicag…
On a Shoestring
ShopRite’s Sexy Produce
ShopRite prides itself on our produce department and have gone great lengths to ensure we have one …
On a Shoestring
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
On a Shoestring
Trials of Fate: The Sweepstakes
Background: The campaign for FINAL FANTASY XVI aimed to generate substantial awareness and antic…
On a Shoestring
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…
On a Shoestring
Yokohama Tire :: The Mountain Decides
Each year, Yokohama undertakes Pikes Peak International Hill Climb, notorious for being one of the …
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