THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Multicultural Campaign

This category honors a brand, agency, or nonprofit’s excellence in executing a social or digital campaign that authentically engages with historically marginalized and underrepresented communities. This may include racial and ethnic groups, LGBTQ+ communities, women’s communities, people with disabilities, and more. Campaign goals may include raising awareness, inspiring action, educating, promoting inclusion, crowdfunding, or advancing philanthropic efforts.

Nominees

Ally Financial - Cuentas Claras (Our Two Cents)
TelevisaUnivision and Ally Financial partnered to inspire financial confidence within the U.S. Hisp…
Get More Than You Expect: McValue Lunar New Year Red Envelope
The main goal of this campaign was to raise awareness of McDonald's new McValue platform while boos…
People Inc. x Citizen
The driving idea behind this campaign was to authentically connect Citizen with Hispanic audiences …
REVOLT's Bet on Black powered by Target (Season 5)
Back for its fifth season, Bet on Black - Visions to Ventures set out to equip Historically Black C…
REVOLT's Overtime Hustle presented by Ally (Season 2)
Overtime Hustle Season 2 is a branded content series designed to inspire viewers to work toward cre…
REVOLT's Receipts powered by Walmart (Season 3)
Back for its third season, Receipts powered by Walmart once again set out to bring game show fun, a…
Real Stories, Real Support: AARP Multicultural Caregiving Campaign
With 63 million caregivers across the United States—94% caring for adults—nearly 40% identify as Bl…
This is Home for All
Building on the foundation of “This is Home”, Giant Food’s campaign positions the retailer as the h…
Toyota Quiet Strength Featuring Ashley Mehta
The "Quiet Strength" campaign is a testament to Toyota’s commitment to creating messaging that is d…
University Hospitals x Radio One: Black Health 365
The idea driving this work was to address persistent racial health disparities by meeting Black com…
mitú | Walmart Filmmaker Mentorship Program Season 3
In 2025, Walmart sought to continue the brand’s cultural engagement strategy in the Hispanic market…