THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Finalists

Call to Action
finalist
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Call to Action
finalist
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…
Call to Action
finalist
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Call to Action
finalist
#AccessibleAirTravel
The Muscular Dystrophy Association (MDA) has been at the forefront of advocating for accessible air…
Call to Action
finalist
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Call to Action
finalist
Bobbie: Pass Momnibus Now
Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we think a…
Call to Action
finalist
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Call to Action
finalist
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Call to Action
finalist
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Call to Action
finalist
SHOWTIME’s The Chi x BEAM Healing Circle Digital Activation
In Episode 4 of Season 6 of SHOWTIME’s The Chi, Luke James’ character, Victor, facilitates a mental…
Call to Action
finalist
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…

Nominees

Call to Action
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Call to Action
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Call to Action
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
Call to Action
Marriott International’s “The Ballroom is Open” Pride Season Campaign
Marriott International is committed to advocating for LGBTQ+ equality, welcoming all, and supportin…
Call to Action
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Call to Action
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
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