Boardroom is a media brand co-founded by Kevin Durant and Rich Kleiman that focuses on the intersection of sports, entertainment, and business. Boardroom produces premium content showcasing how athletes, executives, musicians, and creators are moving the business world forward. Boardroom’s ecosystem also consists of an advisory arm that consults and connects athletes, brands, and executives with its broader network and initiatives. Additionally, Boardroom curates high profile experiences, including NBA/WNBA All-Star events and CNBC’s Game Plan. Boardroom Sports Holdings invests in emerging sports teams/leagues, including the Brooklyn Aces, Gotham FC, and Philadelphia Union.
At the forefront of industry change, Boardroom aims to offer unique and honest perspectives on the business of sports and entertainment through premium coverage. Their strategy lies in their top-notch storytelling, cutting-edge experiential, and unmatched access to talent. The goal of HeadlineToGo is to provide a direct daily touchpoint with Boardroom’s audience. Boardroom engages with readers who look to them to curate the most impactful sports and entertainment business news. They aim to deliver bite-size stories, easily viewable on both mobile and desktop, and bring brand integrations and CTA’s straight to their loyal audiences inboxes, delivering real value to both their consumer audience and brand partners.
Boardroom launched the HeadlineToGo newsletter in 2022 in order to capture industry-leading news, trends, and need-to-know information for business leaders in an at-a-glance, easy to digest format. While HeadlineToGo is just one of the incisive newsletters Boardroom provides to both industry leaders and fans alike, it’s the company’s flagship and most recognized among peers. Authored by reporter and digital creator Vinciane Ngomsi, HeadlineToGo offers a morning rundown of the day’s biggest business news across sports, entertainment, tech, and the key players in the industry Mondays through Saturdays. Select HeadlineToGo content is also brought to life across Boardroom’s social channels.
With an oversaturated media market and a constant flow of content, Boardroom faces the natural challenge of giving their audiences something they can’t find anywhere else. The team taps into its extensive experience at the intersection of sports, business, hip-hop and culture – particularly that of Boardroom CEO Rich Kleiman – to give their audience truly unique perspectives while also ensuring significant value for their partners. Furthermore, Boardroom covers a lot of ground. While connectivity between its areas of business could have been a challenge, they manage to consistently connect their sports properties, brand partners, outlets, and initiatives in a way that creates significant impact. Their coverage and reporting benefits greatly from this connectivity, which is especially evident in HeadlineToGo.
Boardroom’s newsletters reached a cumulative of 175,000 subscribers in the past year with HeadlineToGo largely driving their growth. The newsletter has helped solidify Boardroom’s reputation as the go-to fan-favorite for premium and unique content while demonstrating their unmatched storytelling and marketing prowess, attracting attention from a wide range of readers and advertisers alike.
