THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 16th Annual Shorty Awards

Ready Jet Cook

Entered in Instructional Video, Video Series

Objectives

In Ready Jet Cook, Chef Jet Tila sets out to take the mystery out of Asian cuisine and teaches his viewers how to make some of his favorite dishes, from ingredient shopping to cooking the finished dish.   

Strategy and Execution

Jet Tila is a chef, culinary anthropologist, entrepreneur and Food Network star. He has roots deeply embedded in the industry and ones that significantly establish him firmly in the art form he is most passionate about: storytelling through food. Born from the first Thai food family of Los Angeles, California, a family which established the first Thai markets and restaurants in the U.S.—Jet brings innovation and artistry into the traditional Thai food fold to create a signature style that is at heart, his own.  As the inaugural Culinary Ambassador of Thai Cuisine, a title and role entrusted to him by the Royal Thai Consul-General, Jet’s repertoire stretches far and wide, and his passion for sharing his love of food and his knowledge and mastery of cooking skills make him a perfect host to help viewers learn to cook new dishes in their own home kitchens.

The series is executed in quick, informational bites in Jet’s personal style – delivering all the needed information to recreate the featured dishes at home with additional context around the dish’s history and ingredients.

Results

In addition to thrilling viewers, Ready Jet Cook has won a Telly Award and has twice been nominated for an Emmy-award and also for a James Beard Award.

Media

Video for Ready Jet Cook

Entrant Company / Organization Name

Food Network

Link